| A neat little piece of history.. | |
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Joe_O Force Addict
Posts : 3813 Join date : 2009-11-16 Age : 40 Location : Romania
| Subject: A neat little piece of history.. Sat Nov 21, 2009 5:18 pm | |
| Many of you may know that there is an ex Kenner employee registered on RS by the name of "nextoy" his real name is Tom Neiheisel and I would say in my humble opinion that he is responsible for the majority of the pre production and factory mint items reaching the collectors market.
Besides the Kenner dumpster raiders and the other Kenner employees that have over the years sold off pieces they either worked or kept as memento's he is the main reason many of these wonderful items exist at all!
Here is his story in his own words, obtained from an old RS posting, I think many of you would get a kick out of reading it if you haven't before.
Enjoy!:
I worked at Kenner from 1982-92, as marketing research director for 8 of those years (in the corporate office, not the factory). I had an interest in SW prior to joining Kenner, so when I was hired by Kenner and told that the SW brand was one of my initial research responsibilies as a manager, I was pretty excited (who wouldn't be?). This was before there was really any kind of secondary collectible market for SW. To us Kenner employees, they were just toys and something to work on. Engineering threw away barrels of first shots on a daily basis. I walked by them getting on the elevator each night, not knowing any better - they were trash.
But unlike some "closet collectors", I let my interest be known around the company. Because of that, marketing VPs and engineers would come to me with things they no longer needed or wanted. One marketing VP came into my office one day with a bunch of one-sheet posters, McQuarrie portfolios, etc. and said "Here, you collect this stuff. If you don't want it, pitch it." In 1990 the packaging dept. came to me and said "We're about 3 years behind in cleaning out our "dead files" (archhive copies of artwork, photo art, cromalins, proof sheets) from the warehouse. If you want anything for your collection, you have 48 hours to get it out of there. Otherwise, it will be destroyed." Needless to say, I loaded up my station wagon (what you had in pre-SUV days if you had kids) about 5-6 times. (My wife wanted to kill me. She thought all this cardboard would just attract bugs in the basement.)
I rescued a lot, but still couldn't get everything, so some was destroyed. In prior cleanouts, a lot of SW and ESB series cromalins and proofs were destroyed. At the time, I really didn't know what I had, had no idea of its value, just thought it was neat stuff worth saving.
As they say, "now you know the rest of the story."
Tom N. |
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Admin Use Account Moderator
Posts : 4622 Join date : 2009-10-29
| Subject: Re: A neat little piece of history.. Sat Nov 21, 2009 7:03 pm | |
| Talk about winning the lotto! Its really interesting to read a first hand account of how some of the pre production stuff survived |
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aussiejames Admin
Posts : 7732 Join date : 2009-11-12 Age : 50 Location : Western Australia
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shawn_k Jedi Master
Posts : 1835 Join date : 2009-11-14 Age : 46 Location : Utah, U.S.
| Subject: Re: A neat little piece of history.. Sat Nov 21, 2009 7:18 pm | |
| Here are some pictures of a lot of the stuff that Tom saved from Kenner. There is a lot of impressive stuff that he was able to save.
I've picked up about 20 or so POTF coins in my collection from him and they have always been the mintiest examples. |
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aussiejames Admin
Posts : 7732 Join date : 2009-11-12 Age : 50 Location : Western Australia
| Subject: Re: A neat little piece of history.. Sat Nov 21, 2009 7:25 pm | |
| Wow, he did save a lot. Sooo much stuff, not enough words to descibe it |
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Admin Use Account Moderator
Posts : 4622 Join date : 2009-10-29
| Subject: Re: A neat little piece of history.. Sat Nov 21, 2009 7:26 pm | |
| - shawn_k wrote:
- Here are some pictures of a lot of the stuff that Tom saved from Kenner. There is a lot of impressive stuff that he was able to save.
I've picked up about 20 or so POTF coins in my collection from him and they have always been the mintiest examples. Dam that link is hot im gonna have to allocate some time to look through all the things on there properly! Nice one Shawn |
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shawn_k Jedi Master
Posts : 1835 Join date : 2009-11-14 Age : 46 Location : Utah, U.S.
| Subject: Re: A neat little piece of history.. Sat Nov 21, 2009 7:26 pm | |
| A couple of more quotes to go here too - Quote :
- And then there's the salt mines in Louisiana. Yes, Kenner effectively destroyed thousands of POTF figures at the end of the line. They were already produced, but retailers would not take them. We also could not donate them to charity, as that would make retailers unhappy who were already trying to sell off low demand figures they still had on the shelves (as donations would still make their way back into mainstream somehow). I don't know how the location was chosen, I was just told salt mines in Louisiana. But I'm pretty sure they were mangled up in the process first (just in case some of you guys were ready to put on your boots and helmets).
Tom N. - Quote :
- As many of you know, I worked at Kenner from 1982-92 as marketing research director. I was also a known SW afficionado and collector within the company (before the collectible market truly emerged). It was around 1989 that the Senior VP of Marketing for boys toys came into my office, sat down, and said something to the effect of: "We have a lot of old Star Wars molds in Hong Kong, taking up too much space. We have to get rid of most of them, and they can't be shipped here. Here's a list of what they have. You're the guy. On the outside chance that we might re-introduce some classic pieces someday, tell me which vehicles and figures are signature pieces. We'll keep those molds. The rest will be defaced and dumped into Hong Kong's harbor." (I'm sure I asked, but was told no.)
So, I was given the responsiblity of telling Kenner what to keep and what to destroy. Unfortunately, I did not keep a copy of that list (wouldn't that be nice to know). Obvious keepers were things like the X-Wing, TIE Fighter, key characters, etc. - things that immediately came to mind back then when you heard the words "Star Wars". (Sure, a few odd ones survived, which might not have been in HK at the time.)
Interestingly, we did begin testing the idea of re-introducing some classic SW toys in 1991, but they still did not look viable relative to other leading action figure concepts at the time among boys (as a high volume toy line).
Tom N |
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Tank1252 Force Addict
Posts : 2259 Join date : 2009-11-10 Age : 53 Location : Coffs Harbour, Australia
| Subject: Re: A neat little piece of history.. Sat Nov 21, 2009 11:34 pm | |
| I picked up some bits from Tom recently. Jees they are immaculate. |
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burnsy Imperial Admiral
Posts : 661 Join date : 2009-11-20 Age : 48
| Subject: Re: A neat little piece of history.. Sun Nov 22, 2009 2:53 am | |
| That's amazing.
What sort of stuff did you pick up Tim?? |
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Tank1252 Force Addict
Posts : 2259 Join date : 2009-11-10 Age : 53 Location : Coffs Harbour, Australia
| Subject: Re: A neat little piece of history.. Sun Nov 22, 2009 3:29 am | |
| Just a few coins mate, nothing super rare or exciting. |
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wbobafett Force Addict
Posts : 2515 Join date : 2009-11-20
| Subject: Re: A neat little piece of history.. Sun Nov 22, 2009 3:32 am | |
| Love this most: Hodidoodili....I´m Sis Pruni!! Wolff |
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Joe_O Force Addict
Posts : 3813 Join date : 2009-11-16 Age : 40 Location : Romania
| Subject: Re: A neat little piece of history.. Sun Nov 22, 2009 6:51 am | |
| - wbobafett wrote:
Hodidoodili....I´m Sis Pruni!! Classic Wolff you are a funny guy Thanks Shawn for getting some more quotes to add, also the picture gallery is awesome, I have them all saved from a while back but it was good to see them all again, definitely refreshed my memory and puts it into perspective just how much he did save ! I am thankful he was in a position to save them, imagine if it was ALL destroyed |
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GanjaFett Imperial Admiral
Posts : 514 Join date : 2009-11-24 Location : Southern USA
| Subject: Re: A neat little piece of history.. Tue Dec 08, 2009 11:03 pm | |
| That's the coolest link I've ever seen! That's a bunch of priceless pieces of plastic and cardboard. |
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DarthBerizing Johnpaul Ragusa
Posts : 7050 Join date : 2009-11-24 Age : 52 Location : Dutchess County, NY
| Subject: Re: A neat little piece of history.. Tue Dec 08, 2009 11:23 pm | |
| Guess you learn something new every day. I never , ever, knew the Black Bespin Guard's cardback photo was him escorting the Carbonite Han.
Not sure why I care so much, but I actually do. |
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coachk28 Force Addict
Posts : 2160 Join date : 2009-12-14 Age : 44 Location : Chicago, IL
| Subject: Re: A neat little piece of history.. Mon Dec 14, 2009 11:16 pm | |
| My cousin works for Hasbro. He basically does what Tom Hanks did in Big... he tests their toys (especially star wars). He used to send me all sorts of production figures and moc ups. Too bad it was all current stuff!!!!!!!!!!!!!!! |
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Joe_O Force Addict
Posts : 3813 Join date : 2009-11-16 Age : 40 Location : Romania
| Subject: Re: A neat little piece of history.. Thu Aug 26, 2010 10:32 am | |
| Bump for some of the newer guys |
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Carl Waterworth Imperial Commander
Posts : 443 Join date : 2010-08-03 Age : 51 Location : Coventry, W.Midlands
| Subject: Re: A neat little piece of history.. Thu Aug 26, 2010 10:36 am | |
| What a great read, i wish there were more stories from ex kenner employees, I picked up a few potf coins from Tom some years ago |
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Craig T Sith Apprentice
Posts : 1083 Join date : 2010-02-09 Location : UK
| Subject: Re: A neat little piece of history.. Sun Aug 29, 2010 6:38 pm | |
| Joe thanks for bumping this buddy... what a fantastic review. I been lucky to get a few items from Tom but the gent is so humble I never realised how important Tom 's role was in saving all the preproduction material.
I am going to learn to scuba dive so I can look for a Luke jedi Mould in Hong Kong's harbour! |
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tigerham Imperial Admiral
Posts : 624 Join date : 2010-06-14
| Subject: Re: A neat little piece of history.. Thu Sep 16, 2010 10:45 pm | |
| I'm bumping this for anyone who hasn't read it... truely a great story! (thanks James for the link) |
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