Very well made and funny -
but bit like the Adidas Cantina ad (I had a big rant at that last time) and like Andy was saying -
it's selling their souls to the devil (but maybe they already did that anyway - McDonalds, BurgerKing, Adidas, Clarkes, Walkers, Pizza Hut, Kelloggs etc etc etc - why not Currys/PC World?)
The only positive for me is that it highlights SW to newer generations who may check out original C3P0 and R2 in the films. Imo Lucas will continue to flog the franchise to whoever pays the most bucks. For me it's not ideal but really it's always been part of SW.